At SHIIR, we understand designers – because we’re designers ourselves. We understand the quest for artisan-made rugs that speak volumes about your design aesthetic. The importance of lead times that fit your timeline, and price points that fit your budget. Most of all, we understand the exhilarating impact a thoughtfully designed, fully customizable, highly nuanced rug can have on a project.
And we’re not just talking about luxury residential projects, where hand-knotted rugs of the finest quality available in the marketplace are right at home. We’re equally well-versed when it comes to hand crafting rugs for commercial spaces, where longevity and durability are key – but sacrificing design integrity is simply not an option. And we’re intimately familiar with the needs of the hospitality industry, where luxury and functionality meet to infuse design-forward properties with one-of-a-kind style.
We’re a rug company, yes. But we’re also part of the Soucie Horner Design Collective – a collection of luxury, design-oriented businesses. The Collective creates luxury residential homes. Commercial spaces that deliver elevated environments in the places where people live, work, and engage with their communities – while exceeding expectations for return on investment, and bringing brand visions to life. And memorable hospitality experiences, which guests enjoy during their stays at our own Wickwood Inn.
Our place within the Soucie Horner Design Collective uniquely positions us to tell our clients’ stories through highly personalized design – whatever stories they choose to tell, in whatever language they choose to tell them. Whether luxurious fibers such as silk and cashmere or highly functional textures such as machine-tufted and PET, we know what designers need. And how to deliver.
We also know that beauty is non-negotiable. That our ability to customize everything from fiber and color to pattern placement and size is thrilling to designers. And most importantly, we know that our rugs take our clients on design-inspired journeys. Artisan made and globally influenced, every SHIIR rug is a reminder that the world lies at your feet – no matter where in the world you go.
We make designers’ jobs easy. With so many materials, patterns, colors, textures, and price points to choose from – plus our unparalleled ability to customize in almost any way you can imagine – we can help you make any project look as though you sourced the globe. All in one place.
We’re part of a Collective that designs it all: luxury residential homes, elevated commercial spaces, and highly personalized hospitality experiences – plus customized product, of course!
Our custom hand-made rugs honor exotic raw materials such as cashmere, mohair, silk, pashmina, leather, and wool by exploiting color, texture, luminescence, and hand to drive design in novel and unexpected fashion. Whether hand-knotted, hand-tufted, or PET, SHIIR rugs are globally inspired, nuanced, and complex. They’re driven by our passion for innovation. And our appreciation for the ancient art of the hand-weaver.
SHIIR rugs are unique, endlessly customizable, and designed for discerning tastes. More than decorative statements, they’re exclamation points. Bold expressions of style. Of splendor. Of the story – your story. Born of our imaginations – and the talents and creativity of master artisans whose work is informed by centuries of forbears. Each new collection is the consummation of a passionate quest to define luxury in ever-more unexpectedly beautiful ways.
SHIIR Rugs is a collaboration between third generation rug purveyor Oscar Isberian Rugs and lifestyle design firm Soucie Horner Design Collective. Because we’re interior designers ourselves, we have first-hand insight into the challenges designers face, and the needs of end users. It’s the reason we’re devoted to the celebration of textures, materials, artistry, and innovation. The reason we pursue originality even as we hand-weave using time-honored techniques. And the reason we unite inspired design with functionality and fine construction.
A SHIIR rug is not only the centerpiece of a well-appointed environment, it is a work of art.
We’re proud to collaborate with these renowned business partners and stakeholders, who journey with us to help our clients live well, gather together, express their brand offerings, and provide memorable experiences to their own clients and customers.
At SHIIR, we celebrate the mastery of the artisans and makers who handcraft our rugs by honoring their creativity, expertise, and the know-how that’s been handed down to them through the generations. Every SHIIR rug incorporates their story. And their soul.
